My passion for fashion started back in 2017. At that time, I kept asking myself: why should anyone pay €400–500 for a T-shirt, or €700–800 for a sweater, when there are people who barely wore theirs and just leave them sitting in the closet?

So I began buying pieces directly from people who no longer wanted them, and reselling them. The idea was simple: the seller gets money back for something they don’t use, and I — or anyone else — can finally get that piece we always wanted, at less than half the retail price. Everyone wins.

That thought slowly grew into a mission: to offer authentic designer items, often brand new or worn just once, always at a super convenient price — in most cases, over 50% off retail.

This is how bluelle.it was born: a place where fashion finds a second life, and luxury becomes accessible.